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Showing posts with label Insiders. Show all posts
Showing posts with label Insiders. Show all posts

Saturday, November 3, 2012

The Vintner's Apprentice: An Insider's Guide to the Art and Craft of Wine Making, Taught by the Masters

The Vintner's Apprentice: An Insider's Guide to the Art and Craft of Wine Making, Taught by the Masters Review


An insider tour of vineyards, wineries, cellars, and more! In The Vintner’s Apprentice, you get behind-the-scenes access to the wine world’s real-life masters of the craft, as well as a guide to the techniques that made them so successful. Benefit from their experience selecting a site, planting a vineyard, harvesting and crushing the grapes, creating blends, and much more.

Inside:

— Insight into every step of the grape’s journey to your glass, from planting to fermenting to bottling—and beyond!

— Twelve wine experts share their old-world, classic skills with you through extensive interviews.

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Saturday, July 28, 2012

How to Import Wine: An Insider's Guide

How to Import Wine: An Insider's Guide Review


You re a wine lover. You ve tasted your way through the great viticultural regions of the world and have the heavily stamped and wine-stained passport to prove it. You think, With my knowledge, palate and connections I could be a wine importer. It s possible. But the road into romantic commerce is paved with the epitaphs of countless importing startups which read, He had a great palate.

What is needed are the business basics, and in the first book of its kind author and veteran importer Deborah M. Gray offers the benefit of her vast experience in this comprehensive guide to the perils and best practices of this fascinating career.

Gray gives invaluable insider information and the necessary tools, resources and real-world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution. Read more...


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